Elections are not won on television. They are won by the person who knows every voter in a 700-person polling station by name.
The five roles
- Cell Coordinator — owns the station. Keeps the register of supporters, convenes the weekly check-in, reports upward to the ward coordinator.
- Mobiliser (x2) — door-to-door contact. Identifies supporters, undecideds and opponents, and revisits the undecideds.
- Digital Champion — runs the station's WhatsApp group, pushes verified content, kills rumours within the hour they start.
- Polling Agent — accredited, trained on Form 34A, present from opening to the declaration of results.
The weekly rhythm
- Monday: receive the week's message and verified facts from the secretariat.
- Tuesday–Thursday: door-to-door contact, minimum 20 households per mobiliser.
- Friday: report contacts, update the supporter register.
- Sunday: community presence — church, market, chama, boda stage.
Three rules
Never argue with an opponent in public — talk to the undecided who is listening. Never share a fact you have not verified on this website. Never engage in, or tolerate, violence, bribery or intimidation. A cell that breaks these rules is dissolved.
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